In the tech world, big companies often clash, and right now, it’s Meta (formerly Facebook) versus Apple. The issue? Apple’s App Store fees and how they affect small businesses that advertise on Facebook and Instagram.
What’s the Problem?
Apple takes a big chunk—30%—of all the money made from in-app purchases, like paying to boost social media posts. Lots of developers and companies don’t like this, and Meta is one of them.
Meta has a tip for small businesses: Instead of paying for ads right in the Facebook or Instagram app, try buying them through a web browser. This way, you dodge Apple’s fee and keep more of your money.
Why It Matters
Meta isn’t just complaining about the fees—they’re also saying Apple has too much control over the App Store. Meta’s boss, Mark Zuckerberg, has spoken out against the fees, saying they hurt competition.
Apple says they’re just following the rules they’ve always had. They think Meta knew about these rules and could have followed them if they wanted to.
Who’s Affected?
Small businesses are stuck in the middle of this fight. They rely on Facebook and Instagram ads to reach customers. Meta’s workaround might help for now, but nobody knows what will happen in the long run. Apple might try to stop it, or Meta might find another way around the problem.
This fight between Meta and Apple shows how big tech companies have a lot of power. Whatever happens will affect not just these companies, but also the whole tech industry.
What Comes Next?
We’ll have to wait and see how this all plays out. Maybe they’ll work things out, change the rules, or even end up in court. But for now, small businesses should keep an eye on what’s happening. Being ready to adapt to any changes will be key to staying successful in the online world.
